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Homefront Hugs
“Be a hero, adopt a hero.” This weekend BSG was privileged to meet Alessandra “Sandy” Kellermann, president and founder of Homefront Hugs USA, Inc. which has its headquarters right here in Ann Arbor. The purpose of this nonprofit organization is to honor and support our troops, veterans, and their families. Volunteers write letters, send care packages…
This post is only available to members.Is Time-Crunching Getting in the Way of Your Success?
The approach known as “short-termism” is known to affect the stocks but recent studies have also shown that short-termism directly affects the prosperity of a business. A Booz & Co. brought attention to a recent Harvard Business School study which revealed that businesses often encourage managers to set current goals that will not produce benefits in the future….
This post is only available to members.A Worthwhile Investment: Studies Show Employee Satisfaction Makes a Business Thrive
“Invest in your employees’ success, they will invest in yours.” Check out these six strategies that Dr. Noelle Nelson suggests for a more cheerful and consequently more productive workplace. Among these strategies she lists frequent and specific feedback as an important tool for employees to both celebrate their successes and progress as individuals. Join Aluminum Company of America, Starbucks, and…
This post is only available to members.Economic Club
A 2,000+ member economic club sought to revitalize its declining membership. The board hired a new CEO, and in her first year she worked with a consultant to develop a membership satisfaction program with the goal of improving the club’s membership retention. The program gave the new CEO specific factors to focus on for improving…
This post is only available to members.CFI Group White Paper: Customer Journey Mapping
Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
This post is only available to members.Storybook Village
Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.
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