Baker Strategy Group (BSG) relocated to a new office at 214 S. Main St., Suite 212 Ann Arbor, MI 48104, directly over Espresso Royale Café. The space is managed by Curtis Property Management, a long-time property management firm in Ann Arbor. Formerly located with growing strategic partner MOVE Communications, the change in headquarters is an important step…
This organization is known nationwide as a top speaking venue for prominent business and government leaders. Despite its prominence, memberships were in decline. A consultant worked with the new CEO to assess membership satisfaction and identify the long-term financial value of each membership type. Initiatives were launched and a subsequent measure demonstrated marked improvement for…
Baker Strategy Group is proud to be a partner of the Detroit Economic Club (DEC). DEC is an organization that facilitates discussion and debate on popular issues among renowned professionals. This year, BSG helped provide feedback from DEC members in order to shape initiatives for next year. http://www.econclub.org/Sponsors/Partners.aspx
A 2,000+ member economic club sought to revitalize its declining membership. The board hired a new CEO, and in her first year she worked with a consultant to develop a membership satisfaction program with the goal of improving the club’s membership retention. The program gave the new CEO specific factors to focus on for improving…
Family business is big business. They make up 64% of the U.S. GDP and about 2 out of every 3 jobs in the U.S., according to a study by Joseph H. Astrachan and Melissa C. Shanker. Family businesses are a large part of the U.S. economy, yet their advantages and management challenges can be quite different from public companies.
Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
“Invest in your employees’ success, they will invest in yours.” Check out these six strategies that Dr. Noelle Nelson suggests for a more cheerful and consequently more productive workplace. Among these strategies she lists frequent and specific feedback as an important tool for employees to both celebrate their successes and progress as individuals. Join Aluminum Company of America, Starbucks, and…