Customer Journey Mapping moves beyond just capturing feedback from customers and instead looks at all of the touchpoints, purchase stages, and customer segments for a comprehensive view of the entire customer experience. Advanced retailers pull together available data and organize it around the most important workflow: the customer journey.
“Be a hero, adopt a hero.” This weekend BSG was privileged to meet Alessandra “Sandy” Kellermann, president and founder of Homefront Hugs USA, Inc. which has its headquarters right here in Ann Arbor. The purpose of this nonprofit organization is to honor and support our troops, veterans, and their families. Volunteers write letters, send care packages…
New apps prove to be an answer to on-the-road health care according to a recent New York Times article. While apps cannot replace doctors, they exhibit the principles of SMART strategy.
Family business is big business. They make up 64% of the U.S. GDP and about 2 out of every 3 jobs in the U.S., according to a study by Joseph H. Astrachan and Melissa C. Shanker. Family businesses are a large part of the U.S. economy, yet their advantages and management challenges can be quite different from public companies.
Baker Strategy Group (BSG) relocated to a new office at 214 S. Main St., Suite 212 Ann Arbor, MI 48104, directly over Espresso Royale Café. The space is managed by Curtis Property Management, a long-time property management firm in Ann Arbor. Formerly located with growing strategic partner MOVE Communications, the change in headquarters is an important step…
This organization is known nationwide as a top speaking venue for prominent business and government leaders. Despite its prominence, memberships were in decline. A consultant worked with the new CEO to assess membership satisfaction and identify the long-term financial value of each membership type. Initiatives were launched and a subsequent measure demonstrated marked improvement for…
Margaret Baker had the chance recently to read her children’s book, When I was a Girl I Dreamed, at one of the Storybook Village story times. While we were there, we spoke with owners Barbara and Tom Sims. We wanted hear about their dreams for Storybook Village.